Social Media Project

This week, I worked on a group project with other members of my ISM 3004 class. It was really interesting to work in a group as an online class because I wasn't sure how it was going to work, but it actually worked pretty well which surprised me.

I learned how to use Wikispaces, which is a tool I've heard of but confused with Wikipedia, since the abbreviation is Wiki. Luckily, everyone was able to log on to the website and work on the document, I would say it's similar to Google docs.

We chose Southwest Airlines and learned about their different social media outreaches, which was pretty neat. I covered Instagram and Pinterest, two mediums that were relatively new to me. Instagram wasn't accessible online and came up in code, oddly, so I used my smart phone to look up the company and found them at southwestair. They posted pictures primarily on their planes and some of their customers. Pinterest, on the other hand, seemed to focus more on the former Southwest Airlines images (from 1973 and 1968), namely the female flight attendants.

I think the experience and reading over the report gave good insight into a company and let different members of the team learn new things about Southwest Air that we didn't know before.

You can access our report on Southwest Airlines here.